Facebook has announced that it will release a new version of its popular app Messenger for children aged between 6 and 12. They do not need their own Facebook account to access the app, called Messenger Kids.
With Messenger Kids, parents will be able to control what their children see and who they are allowed to communicate with. There are no ads in the children’s version and Facebook has promised not to use a child’s information for other purposes. In addition, children’s names will not be integrated into Facebook’s search tool. At the moment, the app will only be available in the United States.
Facebook aims at getting children to become used to its product even if they are under the age required to get a normal account. As the company is losing younger customers to rivals Instagram and Snapchat, the company is trying to get young users to connect to their product before competitors do.
Messenger Kids will offer text and video chat as well as stickers and drawing tools. Special detection filters prevent children from sharing sexual content or violence online.
According to Facebook, over 90% of all 8 to 12-year-olds have smartphones or tablets. Many use their parents’ Facebook account.The new app is intended to give children a feeling of having their own account, while parents are still in control. Messenger Kids will not automatically be converted into a normal Facebook account when children reach 13.
- access = use
- according to = as said by …
- account =a service that allows you to do or see things on the Internet
- ad = picture, words or a short film which is intended to make people buy a product
- aim = wants, plan to
- available = here: use
- announce = to say officially in public
- communicate = talk, chat with or write to
- competitor = rival
- content = comments, pictures video etc..
- convert = change into, automatically become
- customer = person who buys something
- detection filter = here: a tool that is used to stop bad things from getting seen by children
- in addition = also
- intend = plan to
- prevent = stop
- promise = to say that you will do something
- purpose = here: other things
- release = here: you can download and use it
- required = needed
- rival = a company that sells the same things as you do
- share = exchange, swap
- sticker = here: a frame with a picture or words; you can collect them