Apple has become the first US company to reach a market value of 1 trillion dollars ($1,000,000,000,000) . The hi-tech firm has beaten its rivalsMicrosoft, Google and Amazon to pass the magical mark. Apple’s stock is now worth $207 per share, an all-time high. If it were a country, Apple would rank 17th in the world, on par with Indonesia.
Before Apple, only China’s oil giant PetroChina made it over the 1 trillion dollar mark back in 2007. It’s valuedeclined sharply shortly afterwards when oil prices collapsed.
Apple was founded in 1976 in a California garage by Steve Jobs. In the first two decades the company was famous for producing computers. Later on Apple developed its revolutionary MP3 player, the iPod, which also saved the company from bankruptcy 20 years ago.
The iPhone, the world’s first smartphone, was introduced in 2007 and has become the company’s flagship product. Up to now over 1.3 billion iPhones have been sold. AlthoughApple is currentlyselling fewer new models, sales and profits are rising. It is also making money by selling music and apps.
In 2017, Apple has made profits in the range of $50 billion, selling over $220 billion worth of products .
Apple may soon be joined in the 1 trillion dollar club by other hi-tech giants . Amazon and Microsoft are close to the mark and may be passing it soon.
all-time high = the highest point ever reached
although = while
bankruptcy = situation in which you have no money left and cannot pay back what you owe to others
collapse = here: to go down very quickly
close = near
currently = at the moment
decade = ten years
decline = to go down very fast
develop = to design and produce a new product
flagship = the best and most important product
found- founded = here: to start a new company
introduce = here: to bring to the market
join = to be together with others
market value = what a company is worth on the market
on par = on the same level
profit = the money you get by selling products and services after your costs have been paid
rank = position
reach = get to a certain point
revolutionary = something completely new and different
rival = another company that wants to be more successful than you are
share = a part of a company that belongs to you
stock = the total value of all the company’s shares
The social media site Twitter has announced its first profit since the founding of the company in 2005. The last quarter of 2017 saw the company making $ 91 million in profits. After the announcement, Twitter sharesrose more than 20%.
Twitter made the profits from an increase in ad sales and from expansion outside the US. Overall revenue has been increasing constantly and is now at $ 731 million, due to a better targetting of ads. While revenue in the US fell, it increased strongly in Japan and other countries.
Currently, Twitter is reported to have over 330 million active users. It has been an important media outlet for celebrities and politicians, especially in the United States, for a long time. However, surprisingly, up to now, the company has failed to make any profits. Business experts have criticized Twitter for failing to grow over the longer term and step out of the shadows of its bigger brother, Facebook.
The company has announced its plans for 2018. It wants to improve the quality of information and tacklesecurity issues, for example, fake accounts and spam. As many as 15% of all accounts on Twitter are said to be controlled by bots.
account = agreement you have with an organisation so that you can use its services or website
ad = advertisement = pictures, text or a short film that persuades people to buy a product
announce = to say in public, officially
bot = computer programme that can control information on a website
celebrity = famous person
constantly = slowly, but all the time
currently = at the moment
due to = because of
especially = above all
expansion = when something increases in size
fail = here: not succeed in doing something
fake = not a real person
founding = when the company started
increase = grow, become larger
longer term = over a longer period of time
outlet = here: organization through which information is presented
overall = total; altogether
politician = person who works in the government, parliament or a political party
profit = the money you for selling things or doing business after your costs have been paid for
reported = it is said that …
revenue = money that a company gets in a certain time for selling products and services
rise – rose = to go up
security issues = problems in which the website is attacked by criminals and hackers
shares = part of a company that you can buy
spam = message that is sent to many different people by email or the Internet, usually as a way of advertising something
tackle = manage ; fight against
target = here: people who are chosen for getting ads
British Prime Minister Theresa May has appointed 42-year-old Tracey Crouch as the country’s first Minister for Loneliness. She will continue the work started by Jo Cox, a Labour Party MP who was shot by a right-wingextremist in 2016.
According to a commission headed by Cox, about 9 million Britons feel some form of loneliness. Half of all people aged 75 and over live alone – about 2 million across the UK. Many of them go on for days and even weeks without communicating or talking to anyone else.
However, not only the elderly feel lonely. A growing number of younger adults, especially those who use social media heavily, are in danger of becoming lonely.
Doctors claim that feeling lonely raises the likelihood of suffering a premature death. It is even worse than smoking. People who are isolated for a longer period of time often do not seek help. They eat and exercise less, which can lead to increased blood pressure and heart disease. Loneliness is also associated with dementia and depression.
In addition to the creation of a new government ministry, the statistics department has received the task of working out a way of measuring loneliness. Theresa May has pledged to raiseadditionalfunds to deal with the issue.
according to = as reported by …
additional = extra
appoint = to choose someone for a job or a government position
associated with = connected to
blood pressure = the force with which blood travels through your body
claim = to say that something is true even if you cannot prove it
dementia = illness that affects your brain and memory; it makes you unable to think clearly
department = organisation inside the government that deals with certain problems
depression = condition in which you feel sad and worried; you are often unable to lead a normal life
especially = above all
funds = money
head = lead
heart disease = when your heart gets weaker
heavily = here: a lot
however = but
in addition = also
increased = higher than nromal
isolated = away from other people
issue = problem
likelihood = how much something can be expected to happen
loneliness = the feeling of being alone
measure = calculate how much something is
MP = member of British parliament
pledge = promise
premature death = when you die too soon; before you have to
raise = go up
raise = here: organise more money
receive = get
right-wing extremist = person who has radical conservative opinions and is willing to do violent things to achieve them
Facebook has announced that it will release a new version of its popular app Messenger for children aged between 6 and 12. They do not need their own Facebook account to access the app, called Messenger Kids.
With Messenger Kids, parents will be able to control what their children see and who they are allowed to communicate with. There are no ads in the children’s version and Facebook has promised not to use a child’s information for other purposes. In addition, children’s names will not be integrated into Facebook’s search tool. At the moment, the app will only be available in the United States.
Facebook aims at getting children to become used to its product even if they are under the age required to get a normal account. As the company is losing younger customers to rivals Instagram and Snapchat, the company is trying to get young users to connect to their product before competitors do.
Messenger Kids will offer text and video chat as well as stickers and drawing tools. Special detection filtersprevent children from sharing sexual content or violence online.
According to Facebook, over 90% of all 8 to 12-year-olds have smartphones or tablets. Many use their parents’ Facebook account.The new app is intended to give children a feeling of having their own account, while parents are still incontrol.Messenger Kids will not automatically be converted into a normal Facebook account when children reach 13.
access = use
according to = as said by …
account =a service that allows you to do or see things on the Internet
ad = picture, words or a short film which is intended to make people buy a product
aim = wants, plan to
available = here: use
announce = to say officially in public
communicate = talk, chat with or write to
competitor = rival
content = comments, pictures video etc..
convert = change into, automatically become
customer = person who buys something
detection filter = here: a tool that is used to stop bad things from getting seen by children
in addition = also
intend = plan to
prevent = stop
promise = to say that you will do something
purpose = here: other things
release = here: you can download and use it
required = needed
rival = a company that sells the same things as you do
share = exchange, swap
sticker = here: a frame with a picture or words; you can collect them
Short Message Service (SMS), also called texting, is celebrating its 25th birthday. The first text message was sent in Great Britain shortly before Christmas in 1992 in Great Britain. It was British engineer Neil Papworth who sent the first message from a computer to a mobile phone on the Vodaphone network. At that time mobile phones could only receive messages, not send them.
In 1994, Nokia presented its first mobile phone that could actually send and receive messages. It was the first phone that could produce more than an audio signal. Shortly afterwards the first commercial SMS service started in Finland. Text messages were limited to 160 characters.
25 years later text messaging is widelypopular. 97% of all smartphone users send some type of text message regularly. About 25 billion are sent every day. Today there are more complex messaging services like WhatsApp, Facebook Messanger and iMessage.
Media experts regard texting as the first step towards today’s smartphones, which are basically pocket computers with countless apps.
Texting has changed the way we communicate. For the first time, you could send the same text to different contacts at the same time andit didn’tmatter if the recipient was reachable or not. A new language has also emerged with abbreviations and short sentences.
abbreviation = short form of a word or phrase
actually = really, in fact
basically = practically
celebrate = to show that an event is important
commercial = here: something that you can make money with
communicate = exchange information or get into contact with each other
complex = advanced; with many different parts
countless = very many
emerge = develop, appear
engineer = person who designs and builds machines and other objects
limit = only allow
network = here: system of telephone lines that are connected to each other
The social networking service Twitter has increased the number of characters that can be used for a single tweet to 280. The new limit will apply to English and other languages that use a Roman alphabet. Languages, such as Chinese, Japanese or Korean, are not affected by the change because users can say more with fewer characters.
Twitter says that the change has been made to give people more opportunity to say what they think and express their opinions without making texts shorter or using bad grammar. More space makes it easier to put your thoughts in writing.
Twitter decided to implement the change after a month of intensive testing .Those who tested the new character limit said it was good because they were able to express themselves in a better way.
In the first few days after the new rule took effect, many people used up the full 280 character limit. A spokesperson said that, after a few days, everything had become normal again. Only five percent of all tweets exceeded the old 140 character limit, probably because most users were used to it.
Twitter’s 140-character limit goes back to the days when the company was founded in 2006. Back then, the limit for sending SMS text messages was 140 characters and Twitter based the new service on that limit. Texting today is considered out of date and not used that much anymore.
affect = here: to do something that produces a change
apply = affect; to be used for
character = letter, number or sign used in an alphabet
considered = thought to be …
exceed = to be more than …
express = tell or show what you think or feel
found – founded = here: to start a new company
implement = here: to make changes
increase = to go up
intensive = here: a lot of
limit = here: the number of characters you are allowed to use
opinion = what you think about something
opportunity = chance
out of date = not useful, because something more modern has taken its place
Roman alphabet = alphabet used in English and other European languages
spokesperson = someone who speaks for a company and makes announcements in public
take effect = to start to produce results after something has changed